Dell Online (Case Study)



Background (General Facts of the case study)

It is now known Dell computer for making computer systems via mounting hardware. Dell participated with top-end machines from IBM, HP and Compaq with a line of products that provide value pricing systems for consumers and highly reliable network systems for businesses. Rather, the business side, about 80% of companies still had server machines and old office. The "direct model" or commented Michael Dell about your new employees call it "the model" is not all powerful system. Mr. Dell spoke of how customers benefit from the fact that Dell buys more suppliers of products to keep any inventory and only request faster delivery on orders.

In 1996, Dell has capitalized on the growing number of customers using the Internet and launched its online store at dell.com. The online company, then turned out to be the most appropriate sales channel that combined with the direct model of the supply chain set up by Dell.

On the way to the market competition, Dell had to provide additional services such as DellPlus that allowed Dell to install commercial software DellWare which provided equipment and software from other vendors, and after-sales on-site support services. These actions, as described by Michael Dell, necessary to establish new partnerships, Mr. Dell described as a process of "trial and error". The enterprise architecture issues

    Supply Chain Management: The purchase and the number of transactions that Dell has collected need a properly configured business processes and concise.
    In-sourcing: To meet market demand parts of the process required the services of other companies that may be in partnership with Dell.
    Quality Assurance: The computer industry is very dynamic, making quality products stand when faced with the consumer-oriented technology.
    Trade Automation: How Dell advanced to the online markets, their sales team afraid of losing their jobs in favor of automated sales operations.
    
Dynamic industry: The technology industry requires close monitoring of consumers tend to keep a small gap between the point of demand and supply point.
Analysis management of the supply chain

Supply Chain Management (SCM) is to integrate all company activities to improve relationships at all levels (internal operations, supplier networks and distribution channels) to respond to competitive advantage and meet the customer (Al -Mashari and Zairi, 2000) [2]. Sharing information via the Internet to reduce the difference (B2B) commerce business-to-business, allowing seamless integration with business processes between trading partners (Archer 2006). [3]

Dell has developed its internal business processes, creating production cells that begin assembly on the agenda. To manage the supply of computer parts, Dell has maintained close relations with its suppliers and logistics providers for their salespeople manage the inventory system while Dell focuses on product assembly (Kumar and Craig, 2007) [4 ]. In addition, Dell has used the technology of the company to make your database and methods available to the supplier to understand how Dell. On the consumer side, orders placed by phone or online through dell.com product tracking code that consumers can use to track the status of your order at any time by phone or on the Dell website .

Subcontracting

Organizations around the world benefit from the specialized services offered by various companies. UPS and DHL have established offices and transport vehicles worldwide. They provide business services through outsourcing allows them to be part of the internal business processes of companies (Marcum 2007). [7]

Dell has an operating facility in Penang, Malaysia, which puts Dell in a central position close to where most vendors really have their factories. In terms of service quality, Dell has won numerous awards for the highest quality. Michael Dell suggested that the reduction of human interaction with hard drives during assembly would reduce their failure rate.
Trade automation

The general attitude of individuals and employees in organizations is that through automation of information systems complicate their internal processes, and can reduce the number of employees (Khatibi V.Thyagarajan and Seetharaman 2003) [9]. To overcome this problem, Dell launched the economic model that shows how the online store would support sales representative close more business and at the same time produce profitable results that have a positive ROI on the business.

[12]

Michael Dell model is based on keeping any inventory, so Dell to keep them focused on their evolving commercial target customers that can be analyzed for their levels of demand. Dell sales executives used communication skills for the information of customers who still support the demand forecasting initiatives within the company. In addition, Dell has sent surveys customers to better understand the level of satisfaction of services provided by Dell and change its range of products and services accordingly. Also, Michael Dell explained how regional meetings in different countries invited potential customers to enrich the relationship and make space for comments on Dell Services. level expansion Dell has struggled to meet the problems brought as in any growing business. Dell is also aware of the factors that prevent their supply chain. In the editorial side, other highlights on the internal infrastructure Dell Network helped build an understanding of how the supply chain actually worked. How Dell ensure your information in connection with suppliers, they were all quite mature in terms of information systems?

Construction of internal enterprise information systems is the most effective method of information and knowledge sharing.
    The implementation of multiple points of contact with customers, strengthen relationships and increase satisfaction levels.
    An interview with Michael Dell Dell Computer "Harvard Business Review 76, No. 2 (March / April 1998). 296-313
    Norman P. Archer "Supply chains and Society" Journal of Enterprise Information 19, no. 3 (2006): 241-245, 242
    Sameer Kumar and Sarah Craig, "Dell closed the handle assembly plants Supply Inc. chain of the computer." Information on knowledge management systems 6, no. 3 (2007): 197 to 214.18.
    Marcum, Jennifer. Dieter Ernst, "Inter-Organizational Knowledge outsourcing :? Bernadette Casey, "Monday Black Friday store line." Anthony Liew Chor Beng, "the strategic integration of knowledge management and management of the relationship with the customer." Journal of Knowledge Management 12, no. 4 (2008): 131-146.
    Journal of Retailing & Consumer Services 14, n. 6 (November 2007): 394-399, 6.
    Alorie Gilbert, "Dell online marketplace small business goals." As a Certified Internet Webmaster taught computer programming at New Horizons Computer Learning Center and worked as online marketing manager and an IT development manager for several companies.

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